How to Promote Your Blog in the Internet

Dear Friends, Here we have created a guide that should help you know better the SEO strategies and how to wisely use them. There is a short version published here, and the full one is inside the homepage. I. Promote Your Blog Posts in Google.com Search Engine Gain more targeted visitors from search engines by using an appropriate target keyword in your blog post. Keyword Research for Writing a Blog Post First of all, before writing any post in your blog you should do a keyword research related to a topic you are going to write about. For keyword research use this keyword tool Google Keyword Planner. You will see the list of keyword ideas (which people use to search in search engines) related to your topic. The table shows: the Global Monthly Searches (How many times this keyword is being used to search in SE (search engines)), Local Monthly Searches (for users from specific Geo Location) and Competition (the number of competitors/blogs in search engines, who promote their site/blog for this keyword in SE). Your main purpose is to find the most Low Competitive keyword to use it in your blog post. !! It would be great if you could find a keyword with the number of competitors lower than 100. Your Keyword must be more targeted for users who could be potentially interested in ordering a work from you, use keywords which include the following words : examples, samples, how to write.., order (essay, paper, etc), purchase (essay, coursework, etc.), write my (essay, coursework) etc. II. Optimize Your Blogpost Using Chosen Keyword Now, after you have finally determined the keyword for your post, you need to know the main optimization rules before writing a post. The Keyword Density  is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. The optimum keyword density is 1 to 4 %. Using a keyword more than that could be considered search spam. The formula to calculate your keyword density on a web page for SEO purposes is (Nkr/Tkn) * 100, where Nkr is how many times you repeated a specific keyword and Tkn the total number of words in the analyzed text. The longer is the keyword phrase, the lower is the percentage of the keyword density in text. If the keyword phrase has more than 3 words, then the keyword density will be 2%, if the keyword consists of 3 or lower number of words, then it is better to take 3% and 4% for 2 words. III. Promote Your Blog Post to the TOP-10 Results in Google.com Search Now it is time to gain backlinks to your blog post. The more backlinks your post has the higher it appears in Search Results. First of all submit your post to the dofollow social bookmarking services. (What is Dofollow → Read Here). Rewrite your article/blog post in about 10 different articles to avoid plagiarism (do not rewrite the keyword) and submit it to free dofollow article directories. Register to those article directories in the list. Read the submission guidelines. And Submit your rewritten articles to that directories. !! Enter a link of your main blog post article (from ThePesters) to the article you are submitting. There are a lot of other ways to gain more backlinks to your blog post. You can find them just by searching for keyword â€Å"link building Strategies in google.com. The above mentioned tips are the most popular and effective for promoting Low Competition keywords. The more targeted visitors you get to your blog posts, the higher your chance of gaining more orders. Write as more keyword optimized blog post as you can and promote them in search engines. (this is the shortened version of the guide, please, login to your homepage and go to the NEWS section to view the full guide). See the next blog for on how can you promote yourself in the Social Media Sites. We wish you all fruitful outcomes! ThePensters.com Team.

Euripides Support of Women’s Rights Essay - 4032 Words

Euripides Support of Women’s Rights One can hardly deny that in Euripides’ plays women are often portrayed as weak, uncertain, and torn between what they must do and what they can bring themselves to do. Other women appear to be the root of grave evils, or simply perpetrators of heinous crimes. In a day when analysis of characters and plot had yet to be invented, it is easy to see why he might have been thought to be very much against women. However, when looking back with current understanding of what Euripides was doing at the time, armed with knowledge of plot devices and Socratic philosophy, this argument simply does not hold up. In fact, a very strong argument can be made to the opposite, that Euripides was in fact†¦show more content†¦To better understand this difference, a more in depth explanation of the art of tragedy is necessary. Tragedy was unique of all the forms of Greek art; it was seen as the only combination of the two â€Å"classes† of art. These two classes are named afte r Apollo and Dionysus, the two Greek art deities (Nietzsche 1). The Apollonian influence was seen as the art of things of form and structure, the molding or creation of something tangible. The Dionysian, on the other hand, was seen as the more plastic arts, music in particular, where the art lies as much in the performance as the conception. The Apollonian was seen as a creation brought on by a dream-like state, perhaps induced by a god or sleep, while the Dionysian is usually attributed to high spirits, such as drunkenness (Nietzsche 1). As stated before, Tragedy was the unique combination of these two art influences. The Apollonian influence is seen in the writing of the play, as well as in its tangible aspects, the stage and costumes, for instance. The Dionysian art is represented by the music and by the exclusive nature of each performance (Nietzsche 2). The way Nietzsche saw it, the epitome of this was represented by the work of Sophocles and Aeschylus (Nietzsche 42). Euripides represented something contrary to the art of tragedy in the way it had been previously implemented. It is well documented that Euripides consorted withShow MoreRelatedCompare And Contrast Jason And Medea1148 Words   |  5 Pagesorg/stable/20546591. Accessed 12 Sept. 2017. This article explores the laws of marriage in Roman culture. While both Euripides and Seneca hold two of the most acclaimed versions, Laura Abrahamsen describes how Seneca’s version may be best suited in representing a Roman retelling of the legend and how the traditional social constructs may have added to a negative perception of Medea. Ackah, Kofi. â€Å"Euripides’ Medea and Jason: A Study in the Social Power of Love.† Phronimon, vol. 18, 2017, pp. 31–43., upjournalsRead More Contrasting Gender Differences in in Medea versus Wide Sargasso Sea1722 Words   |  7 Pagesin the 19th and early 20th Century. Masculine attributes in Euripides time were more along the lines of being valiant, heroic, noble, dominant (over women,) politically powerful, assertive, and competitive. The 19th Century white British male was also expected to be domestically and politically dominant, stiff upper lipped, virile, authoritative, somewhat forbidding... patriarchal. Though written millennia apart, both Euripides Medea, and Rhyss Wide Sargasso Sea portray the subjugationRead MoreGender Discrimination : A Feminist Heroine1545 Words   |  7 Pagesand we have all grown accustomed to it and that is where the problem lies. Women do not have equal right in their roles in society and it’s high time that we eliminate discrimination against women. In Euripides play Medea , he challenges the most influential views of femininity in the predominately male governed society during the Ancient Greek era. During this time period women had very few rights and the men were the most dominant. Women were considered to be very weak and passive yet thereRead MoreEssay about Women in Greek Stories: The Odyssey by Homer725 Words   |  3 PagesWomen living in Ancient Greece had limited rights, if any, and were treated as property, owned by either their father or husband. They were never allowed to enter battle and their job was to keep to household in order. However, in Greek stories, women were given a major role and showed strength, wit, and cunning unusual to the stereotypical woman of the time. The Greek writers used women who possessed these traits to progress the plot and evoke the emotions famous in Greek drama and tragediesRead MoreGender Inequality Throughout Ancient Greece1577 Words   |  7 Pagesand we have all grown ac customed to it and that is where the problem lies. Women do not have equal right in their roles in society and it’s high time that we eliminate discrimination against women. In Euripides play Medea , he challenges the most influential views of femininity in the predominately male governed society during the Ancient Greek era. During this time period women had very few rights and the men were the most dominant. Women were considered to be very weak and passive yet thereRead MoreThe Role Of Women During The Athenian Society1350 Words   |  6 Pageswomen in Athenian society, which will show the portrayal of women and how Athenian men treated them. This paper will also go into detail as to whether a history of women is possible in Athenian society. Additionally, showing the importance of civil rights, marriage, sex birth, domestic roles, prostitution, priestess, slaves, children and death burial in the world of Athenian women. 1. Introduction To introduce this research paper, I would like to open with words of Muriel Rukeyser (Kossman (edRead MoreAnalysis of the Bacchae1843 Words   |  8 PagesTo this day scholars offer a number of different interpretations of Euripides’ The Bacchae. This essay will argue the centrality of ‘sophia’ (wisdom) and its opposite ‘amathia’, similar to the interpretation offered by Arrowsmith and Dodds: that the central idea of The Bacchae is that wisdom – possession of humility, acceptance and self-knowledge, encompassed by the Greek word ‘sophia’ – is the greatest and most necessary quality humanity can possess in the face of godly power. In particular thisRead MoreEssay on The Lives of Athenian Women1880 Words   |  8 Pagesconcerning the roles of women within the Greek polis. The so-called Athenian democracy only benefited a fraction of the entire population. At least half of this population was female, yet women seem to have ha d very little influence and few official civic rights. `The position of women...is a subject which has provoked much controversy. (Lacey: 1968, 151). Studies concerning the lives of women in classical Athens have sparked much controversy because, despite the apparent fascination with femininityRead MoreConflict Between Male And Female Characters2154 Words   |  9 Pagesmale characters. In comedy, such sexual role reversals are found aplenty, emphasised and made comic by cross-dressing whilst in tragedy, it appears rarer. Furthermore, in tragedy the role reversal focuses on the women’s function as usurping the roles designated for male characters. Euripides’ Medea and Aristophanes’ Women at Thesmophoria provide one with a paradigm from each genre of how sexual role reversal can explore alternative representations of gender and result in having a transgressive impactRead MoreHow Modern Versions Of Medea ( Euripides ) And Antigone ( Sophocles )1246 Words   |  5 Pageswould condemn women to be seen as psychotics, liars, and traitors. Even so many female playwrights recreate these plays today in a modern ligh t to establish a prevailing production. Throughout this essay I will discuss how modern versions of Medea (Euripides) and Antigone (Sophocles) challenge ancient Greek gender stereotypes in order to make a powerful feminist statement about contemporary society. Ancient Athenian society was objectively male dominated. Men associated themselves with other men and

Analysis Of Heraclitus The Mind Of God - 1574 Words

When looking at pre-Socratic philosophers, Heraclitus stands out among the crowd. Known for his obscure and highly confusing way of thinking, Heraclitus bashed many other philosophers and historians of his time, even calling Homer ignorant, mainly because he believed that they failed to recognize the unity between experiences. He believed that in observation was necessary in the search for knowledge, but it is necessary to go beyond the observation presented. The basis of Heraclitus’ philosophy is based on what he called â€Å"logos†. He believed that there is a rational structure that controls the universe, and that this structure is the origin that everything arose out of. Logos was for Heraclitus â€Å"the mind of God†, because it is a rational force within nature, and instead of being a supernatural force, it is entirely natural. Heraclitus believed that without understanding logos, you couldn’t make sense of your experiences. You had to suppose that t his â€Å"logos† was just a part of everyday life, just as common as something such as food or clothes are. Heraclitus compared people that didn’t understand his theory and belief of logos to sleepers, or people whose minds were not yet open and awake. He believed that most people were these sleepers, and that the majority of people lacked understanding. Those who were able to understand the way that he did were enlightened in their experiences: if one could interpret the senses they were provided, they were then open to understanding.Show MoreRelatedParmenides and Heraclitus5510 Words   |  23 PagesThis paper looks at two Greek philosophers, Heraclitus, and Parmenides. It examines their different theories as to how the universe was created, understanding of the universe, way of truth, way of opinion and the third way. The author explains that Parmenides, who came after Heraclitus, addressed part of his writings as a refutation of Heraclitus? views. He objected both to Heraclitus? view of the universe and how Heraclitus felt people could gain knowledge of it. From the Paper: WhileRead MorePhilosophy Chapter 2 Essay730 Words   |  3 Pages(give reasons to defend your analysis of the views by giving arguments) the view of Anaxagoras regarding the nature of reality? * Anaxagoras accepted the principle that all changes in the objects of experience are in reality changes in the arrangements of underlying particles, he believed that everything was infinitely divisible. He was the man who introduces Philosophy to Athens; also he introduced into metaphysics an important distinction between matter and mind. Anaxagoras stated that eachRead MorePhilosophy C100 Quiz 121572 Words   |  7 Pagesphilosophical question:    | Is there a God? |    | Does the end justify the means? |    | What form of government is best? |    | What is Time? |   X | All of the above. | 3.   An argument is a reason for accepting a position.    X | True |    | False | 4.    The area of philosophy concerned with values includes    | Ethics |    | Aesthetics |    | Social/political philosophy |   X | All of the above |    | None of the above | 5.    Trying to argue that God exists because it says so in theRead MoreThe Soul Is An Essential Aspect Of Being A Human Being2723 Words   |  11 Pagesmodel of everything that is equal, when equality itself is relative? Plato gives a great dividing line between the body and the soul in this work, giving the reader a better understanding of Dualism. Dualism, being the notion that the body and the mind are unique with unique natures. Plato identifies the soul with the self, which implies that our self stays the same when our body dies. In response to this, one may ask what is considered as a â€Å"self† and how would we consider our â€Å"self†? Without theRead More Analysis of T. S. Eliots East Coker Essay examples2350 Words   |  10 PagesAnalysis of T. S. Eliots East Coker      Ã‚  Ã‚  Ã‚   The early poetry of T. S. Eliot, poems such as The Wasteland or The Love Song of J. Alfred Prufrock, is filled his despair of the human condition. Man is a weak soul, easily tempted and filled with lusts, who has no hope of redemption. These views of man did not change when Eliot converted to Catholicism. Eliot still maintained mans desperate plight, but supplemented that belief with the notion that man has someRead MoreEssay dreams2326 Words   |  10 Pageswell without a sound being uttered. (Sanford 45-46) This man’s dream is filled with too many powerful images and irregularities to ignore. He is forced to ask himself what this well means, why his dog jumped into it, and more importantly, why his mind created this situation. Finally, dreams are extremely relevant because everybody has them. People sometimes assume they are not dreaming, when in reality they just aren’t remembering them. Whether one remembers his dreams or not, they are always presentRead MoreSophies World Essay1321 Words   |  6 Pagesthe beginning of an extraordinary journey through philosophy from philosophers such as what I have read so far: Thales, Anaximenes, Parmenides, Heraclitus, Empedocles, Anaxgoras, Democritus, Socrates, Plato, and Aristotle. Albert Knox, whom Sophie has not met in person or even seen for that matter, has been inquiring Sophies mind to fundamental questions that philosophers have been asking since the dawn of civilization. Sophie is soon enough enrolled in this correspondenceRead MoreRole Of Discipline On Destiny Fulfillment Delivered By Ayotunde Okunowo2497 Words   |  10 Pagesand other dangerous habits. And as we together dissect the topic, I beseech you all to demonstrate the first discipline, by listening with open minds. 3 Before I begin to analyse all my analytical analysis, we may need to define some terms and terminologies for us to have a proper comprehension. Discipline is defined as a method of training your body and mind or of controlling your behaviour that results from training. While destiny on the other hand refers to a predetermined course of events consideredRead MoreBroken Family3761 Words   |  16 Pages virtue, politics, education, family, militarism Notable ideas: Theory of Forms, Platonic idealism, Platonic realism, hyperuranion, metaxy, khà ´ra Influenced by: Socrates, Homer, Hesiod, Aristophanes, Aesop, Protagoras, Parmenides, Pythagoras, Heraclitus, Orphism Influenced: Most of subsequent western philosophy, including Aristotle, Augustine, Neoplatonism, Cicero, Plutarch, Stoicism, Anselm, Machiavelli, Descartes, Hobbes, Leibniz, Mill, Schopenhauer, Kierkegaard, Nietzsche, Heidegger, ArendtRead More Columbus and the New World Discovery Essay4487 Words   |  18 Pagesas well as from the viewpoint of those who sent him. It is also well that we begin to see the man Columbus not in the nineteenth- century mode, as Benjamin Harrisons pioneer of progress and enlightenment, but as he saw himself - as, that is, God-intoxicated man who, for all his superb practical skills as a navigator, believed himself engaged in a spiritual rather than geographical quest, the messenger not of rationalism and science but of the Almighty, warning that the world would end in another

Gun Violence And Gun Control Essay - 1851 Words

The issue of gun violence and gun control has been a rising issue in today’s society. Everyday there is another shooting, another standoff, another hostage taken, and another life lost. It’s a truly sad, heart wrenching reality of today’s world, but there may just be a way to fix it. A way to ensure that both pro-gun activist and pro-gun control activists get a little of what they want. To control gun violence we must make the requirements to own guns more thorough, ensure citizen’s right to carry, and increase resources for the control of illegal gun trade. Doing these things brings in a little of what both side of the argument want. Making it less of a hassle to buy and own a gun for those who meet the qualifications, while making sure†¦show more content†¦Qualifications to own a gun are an important part of gun control. There need to be certain criteria that everyone has to meet before being able to legally buy and own a gun. To become a legal gun owner everyone should have to go through three basic things. A background check, a Mental Health test, and a firearm safety course. According to Everytown Research, â€Å"Since 1999, the National Instant Criminal Background Check System (NICS) has blocked more than 2.5 million attempted purchases by dangerous people who are prohibited from buying guns.† As of 2016 there are only 20 state that require some type of background check before the purchase of a gun can be completed. For 20 state there are 2.5 million dangerous people blocked from buying a gun. That s roughly 125,000 purchases blocked per state. If background checks were required by every stat e, there would be a projected 6,250,000 guns kept out of the hands of dangerous people. According to Everytown research, 67% of gun related deaths in the US are suicides, 6% of homicides in the US are done by mentally unstable people. There is one clear way to decrease these numbers, Mental Health testing. If all the states in the US had a mental health testing requirement, then the suicide rates would go down as well as homicide and mass shooting rates. Keeping theShow MoreRelatedGun Control Will NOT Stop Senseless Gun Violence Essay1539 Words   |  7 PagesGun violence in the United States is higher than ever, and criminals with guns will â€Å"†¦kill as many as 1000 people each day† (AlpersWilson). Taking this into perspective, it is only right to fight fire with fire or, in this case, use a gun to protect yourself and those around you. Gun control does not only decrease the ability for protection, it also decreases our rights as U.S citizens. The constitution clearly states that we are given the right to bear arms, meaning we may carry fire arms. Even Read MoreThe Issue Of Gun Control1573 Words   |  7 Pagesissue being gun control and how guns affect and/or end lives, the even bigger issue though is the issue of how people can or can not write about gun control to educate the public. Gun Control is an issue that needs to be avoided when trying to persuade readers of an opinion for two reasons, the issue of gun control is a terrible essay topic because there are too many emotions involved in gun control debates and because in general there is no good research on gun control. The only essays and articlesRead MoreShould Gun Control Laws be Stricter?1336 Words   |  6 PagesShould gun control laws be stricter? Every day some news related to gun violence are being heard all over the world. Shooting in driveway, public places, schools, homicide and suicide are some of different types of gun violence. Shooting on people and killing them is a big issue in the world and different comments are provided about that. One of the most important of them is about gun control laws. Stingl (2013) says â€Å"The term gun control as it is used in the United States refers to any action takenRead MoreJust Take Away Their Guns955 Words   |  4 Pages Click-Clack-Bow! This is the noise of gun going off, something that is heard everyday. This very noise not only injures people, but it causes innocent people to die. Guns are the number one cause of leading deaths today. According to James Q. Wilson article â€Å"Just Take Away Their Guns,† Wilson states that both the President and public want tougher gun control laws (125). The only difference is that the public believes that it won’t change any thing. Wilson also believes that it would take a politicallyRead MorePersuasive Essay On Gun Control1374 Words   |  6 PagesAfter recent mass shootings, the gun control debate has reached the boiling point. We need gun control laws? Gun control, ownership, and laws should be changed immediately.†Did you know that 33 people are killed with guns every day in America? Something needs to be done about gun control because the death rate is steadily rising and guns are one of the leading causes of death in the United States. â€Å"One reason gun control laws should be changed, Gun control statistics reveal that although TheRead More Gun Control Laws - Should They Be Altered? Essay639 Words   |  3 Pagesshould be more gun control and the possibility of banning guns all together, I believe the gun control laws should not be changed. Although there are many reasons that may persuade people to choose to ban guns, I believe that there are several other reasons that lead to all the tragedies with guns in America. Banning guns is not an answer the gun problem in America, there are a few other things that could be done to stop gun violence. In this essay I will tell about why I believe gun control laws shouldRead MoreThe Editorial Came Out Of The Los Angeles Times986 Words   |  4 Pagessupporting gun rights to come out of. It is traditionally a more democratic magazine and them having an anti-Gun Control editorial was a surprise. The editorial is a little older using the Virginia Tech shootings as the most recent incident in the United States. Also, he addressed what European countries were saying about the incident, and how they felt about This article uses all three of the rhetorical devices but the strongest is logos, which is the foundation of the editorial. The issue of gun controlRead MoreA Good Guy With A Gun882 Words   |  4 Pages â€Å"It’s Really Hard to Be a Good Guy with a Gun† by Adam Weinstein focuses on the issues that surround having a concealed weapons license. Weinstein mentions that while he still has a concealed weapons permit he no longer carries around a weapon because he is unsure if he could appropriately identify the right time to use it. Weinstein also addresses how gun violence is increasing and how â€Å"good guys with guns† are unable to use their weapons to reduce this statistic by properly protecting themselvesRead MoreGun Control859 Words   |  4 PagesScholarly Essay: Gun Control There has been considerable debate recent ly in Canada over the issue of gun control. The Canadian parliament enacted the Firearms Act to enforce gun control by requiring gun owners to register their firearms. Just recently, the government of Alberta lead in a charge, including five other provinces and numerous pro-gun groups, complaining that the law is unconst... Gun Control Gun control Gun Control Part I:Introduction The issue of gun control and violenceRead MoreGun Control1724 Words   |  7 PagesEnglish 1302 5th march 2013 Sides of Crime Control Gun control laws have been surrounded by controversy since The Bill of Rights, including the Second amendment was passed in the congress. A well-regulated Militia, being necessary to the security of a free state, the right of the people to keep and bear Arms, shall not be infringed, the founders wrote. Until recently there was considerable argument over just what the founders intended by their words. Did they mean to provide only for armed

Broadway Musicals Free Essays

When we are talking about the Broadway Musicals, we would think about the theatre music. In the very early 20th Century in America, the theatre music was booming, there were thirty-three legitimate Broadway theatres in New York, over 3,000 professional theatres across the United States, and more was going to be built to meet the audience demand. The famous actor was Al Jolson, a ‘charismatic performer’ in Broadway. We will write a custom essay sample on Broadway Musicals or any similar topic only for you Order Now His performance saved Warner Bros. from bankruptcy. The Singing Fool which made the gross income of $5. 5m, a biggest income only to be exceeded by Gone With The Wind eleven years later. Following the Wall Street crash in 1929, many New York theatres were closed, stage stars such as Fred Adele Astaire, Fanny Brice, Eddie Cantor, Maurice Chevalier, Marilyn Miller, Helen Morgan, Nelson Eddy Jeanette MacDonald, followed Al Jolson to Hollywood. Since then Hollywood started to make musical films, for example, Whoopee, Dames, Top Hat, 42nd Street, Walt Disney’s Snow White ; the Seven Dwarfs, and The Wizard of Oz, which they were all made before the 1950s.In the 1950s, Musicals almost reached a high note, with Irving Berlin’s ‘Annie Get Your Gun’, ‘Call Me Madam’ Cole Porter’s ‘Kiss Me Kate’ and ‘Silk Stockings’, and Richard Rodgers’ Oklahoma! , Carousel, The King I and South Pacific, all four written with his new partner, librettist and lyricist Oscar Hammers tein II. The songwriter Frank Loesser’s Guys Dolls; other musicals included Singin’ In The Rain, Seven Brides for Seven Brothers, Calamity Jane, High Society, An American in Paris, The Band Wagon, The Great Caruso and Royal Wedding.The Most Influential Composers There are also some influential composers and lyricists working on Broadway in the 1950s – Irving Berlin; Cole Porter; Frank Loesser; Harold Rome; Meredith Willson; Lerner ; Loewe; Leonard Bernstein, and of course Rogers and Hammerstein II. Here I would like to introduce some of the songwriters and lyricists: When you are talking about the film The Sound of Music, everybody would know the songs ‘Do-Re-Mi’, ‘Edlwise’, but who wrote them – Richard Rogers and Oscar Hammerstein?.They both graduated from Columbia University, they have been collaborated with other people before they started working together in the 1940s and 1950s. They together produced songs and lyrics for Oklahoma (1943), Carousel (1945), South Pacific (1949), The King and I (1951), and The Sound of Music (1959). The Sound of Music remains among the best and most popular musicals of all time. After Hammerstein’s death in 1960, Rodgers continued to compose. His later works include Do I Hear a Waltz (1965), Two By Two (1970), Rex (1976) and I Remember Mama (1979).He also won a Tony for the music and lyrics to No Strings (1962). His career spanned for 6 decades, and produced more than 50 stage and screen musicals. He is considered one of the greatest writers in American musical theatre. Another most memorable musical is My Fair Lady, which was written by Lerner Loewe. Alan Jay Lerner started his writing lyrics at Harvard, providing material for several Hasty Club Shows, he contributed material to various supper club revues before meeting composer Frederick Loewe in 1942. Frederick Loewe was born in Vienna Austria.He studied composition and had an early piano career when he was in Vienna. He composed for the theatre in the 1930s, later on he met Alan Jay Lerner, and started to work together. After their early work – The life of the Party, What’s Up and the Day Before Spring, they had their first hit – Brigadoon in 1947; and in 1951 they wrote Paint Your Wagon, featuring songs ‘I Talk To The Trees’; ‘They Call The Wind Mariah’, which they enjoyed modest success. In 1956 they produced My Fair Lady, which was an award-winning masterpiece.The cast includes Rex Harrison, Julie Andrews, and Stanley Holloway. The songs included ‘I Could Have Danced All Night’, ‘With A Little Bit of Luck’, ‘I’ve Grown Accustomed to Her Face’ and ‘On the Street Where You Live. ’ It was a flawless story with songs integration which achieved an inspiration in the musical film industry. It was a phenomenal performance from the first show, and became Broadway’s longest running musical up to that time. Lerner ; Loewe created another screenplay and score for Gigi in 1958 which won their Aca demy Award. They also made an unfinished Camelot.Another composer – Leonard Bernstein, is one of the few 20th Century composers to succeed with both theatrical and classical compositions. His Broadway scores included On the Town (1944), Wonderful Town (1953), Candide (1956), 1600 Pennsylvania Avenue (1976), and a version of Peter Pan (1950). His masterpiece is West Side Story (1957), a retelling of Shakespeare’s Romeo and Juliet set among New York City’s 1950s street gangs. With lyrics by Stephen Sondheim and the hit songs ‘Maria’ and ‘Tonight’, it remains one of the most popular musicals of all time.He also lectured in Harvard University during 1972-1973, and taught numerous master classes at Tanglewood. He is best remembered by his two historic ‘Berlin Celebration Concerts’ on both sides of the Berlin Wall with an orchestra representing East and West Germany. Another popular musical – Guys and Dolls, which was composed by Frank Loesser, and was one of the finest musical comedies ever written. With extraordinary score that included ‘I’ve Never Been In Love Before’, ‘Fugue for Tinhorns’, and Luck Be A Lady Tonight’, which have won the actress Vivian Blaine a Tony Award.It also bring Loesser Tonys for Best Musical, Best Score and became one of the most popular musicals of all time. Other Loerrer’s scores include The Most Happy Fella in 1956. Although his adventurous Greenwillow (1960) ended in a disappointing failure but he also wrote How to Succeed in Business Without Really Trying (1961), which winning him Tonys for Best Score and Musical. Up and Downs For the Broadway Musicals During the 1950s, American was recovering from World War II, they were also involved in Korean War, and a cold war with USSA.The world has changed dramatically, so it applied to the music industry, Rock ‘n ’ Roll became really popular, Television came into being, and became the dominant mass media as people brought television into their homes in greater numbers of hours per week than ever before. Film and Theatres were also flourished during this time. Musicals had enjoyed 50 years of success and were still very well received. In the early 1960s, the issues of civil rights – voter’s rights and voter registration for blacks, integration, and fairness and equality in the workplace, were in the news and on television nearly every day, but mostly absent on Broadway.In 1962, Richard Rodgers produced the first musical he had attempted since the death of Oscar Hammerstein II, in 1960, an original piece called â€Å"No Strings,† for which he would write both the lyrics and the music. A show that looked to be socially progressive appeared, upon reflection, to be finicky at best, cowardly at worst. In 1964, songwriting team of Charles Strouse and Lee Adams were signed to write and adapt Clifford Odets’ 1937 play ‘Golden Boy’, it was the first time an audience had been confronted with anger in a musical for a long time.The social and political f rustration in ‘Golden Boy’ brought the anger of the musicals of the 1930s to the issue of civil rights. It famous phase like, ‘Who do you fight? ’ ‘When you want to break out? ’ ‘But your skin is your cage? ’ However, at the beginning of 1954, a division grew between Broadway and commercially popular music, Rock ‘n’ roll started to dominate the times. Musicals falling out of step with popular culture during the 1960s, by 1967, young people saw Broadway ‘was your parents’ music,’ which made young audiences to ignore it. In 1964, Beatles were so popular and had 5 singles topped the chart.The New Era for Broadway The reality made Broadway to think in a fresh way to attract young people, and produce more musicals connected to the current environment. For the first time, several big-name pop composers contributed scores to Broadway. Elton John made his Broadway debut, working with lyricist Tim Rice on the transfer of his film score for the stage version of â€Å"The Lion King† in 1997. Also Disney offered John a nd Rice a chance to write a new version of Verdi’s opera â€Å"Aida† for Broadway. Elton John wrote at an amazing fast rate that almost one song per day. Some critics say, ‘It’s truly a pop musical, with spoken dialogue’.Another important figure in the pop world – Paul Simon, brought his first score to Broadway from the 1970s. Critics always thought Simon is natural for Broadway, for his sense of narrative was extraordinary and his songs had already provided strong emotional backgrounds for several films. His project ‘The Capeman’ provided a breathtakingly wide-ranging score of gospel, doo-wop, Afro-Cuban bop, and Latin salsa tunes. But ‘The Capeman’ lasted only two months, costing $11 million, and when it folded, it took with it one of the most thrilling scores written for a Broadway show in the last 20 years.Jonathan Larson can be seen as the most contemporary successful composer for Broadway Musicals. He began to write the book ‘Rent’ in the late 1980s, composed music and lyrics. The ambitious score, which required Larson to orchestrate gospel numbers, hymns, tangos, patter songs, and character songs, all to a rock beat. All the audiences and critics love the show, and won him Tony for Best Musical and Best Score, and ultimately, the Pulitzer Prize. The show has run more than 3500 performances, and attracted a new young audience to Broadway.Broadway Musicals – the greatest American Music in the history, you get the story and the music at the same time, is far more than just an immersion in musical nostalgia. It is a stage and the real world gets so close to each other, and shows the real world passion in front of an audience. It also comes to so many other country in the later years, London, Paris, Amsterdam†¦ they are all showing Broadway Musicals as more than ever before. In 1998, the Ford Centre for the Performing Arts debuted with the musical version of ‘Ragtime’. That same year, the Empire Theatre on 42nd Street, was also began a life as the 25-theatre AMC multiplex.The renovation of the Selwyn Theatre as the American Airlines Theatre (a home for the Roundabout Theatre Company) and the addition of a multi-studio rehearsal space next door burnished the transformation of the new 42nd Street. In 21st Century, you still can sing at the ‘42nd Street’, and thinking the artful generation brought us beautiful Musicals all the way along till the modern day.Reference Website: http://www. broadway101. com [1997] http://en. wikipedia. org/wiki/ [1998] http://imdb. com/title/tt0024034/ http://kclibrary. nhmccd. edu/decade50. html [2004] How to cite Broadway Musicals, Papers

Marketing and Competitive Environment of Swinburne University

Question: Analyze the Marketing and Competitive Environment of Swinburne University. Answer: Introduction Most students who are looking for business education resort to their known seniors and extensive research- online and offline for deciding the best university for their needs. With an increase in global business markets and the need for good marketing skills, Universities will become a high source of interest. And in this period, it is essential that universities market their packages and education well, i8n order to create a brand name for them and to also attract better students. Here we have taken the example of Swinburne University which is known for its good marketing and technological courses and good rankings. Brief About the university The Swinburne University of Technology is often called as just Swinburne and is known as a leading university in Australia. The university has more than 24000 students and has been a premier learning institute since 1908(Wolanski, 2013). The University Swinburne is in Melbourne in the district Victoria and is a large urban campus with Undergraduate, postgraduate, and doctoral students. Overall it is a top ranked university in the World and is also known for its various high profile courses and programs such as Law, Language, Design, and Aviation, Environment, Business, Media and Communication, Science and more(Technology., 2000). University market Summary of Australia There are a number of Universities that are largely popular as great places to; learn a varied number of skills and have great education. The first and foremost of Swinburne's market benefit the University of Melbourne which is ranked the top and the Swinburne University ranks at 20th(Hyde, 2015). The Market for universities is quite high as not only local students, students from developing countries such as India and South East Asia have great interest in having academic experience and to get education from Australian Universities, making it a great place for marketing and impacting future students(Raciti, 2010). Marketing and competitive environment Demand of the course Marketing courses are highly in demand and they are highly in vogue. The need for proper marketing, be it offline or online has been soaring high since the start of the decade and Universities today are trying their best to integrate learning and experience into each students process of going through marketing(McMeeken, 2014). The whole concept of marketing is to know what your customers desire or need and getting them just that. With a high boost in sales and the high amount of people getting influenced by campaigns advertisements and other promotional activities, marketing is in high demand and the better a person can understand and has the skills, it is better. In this regard, there is a high demand for marketing and good marketing people(Beesley, 2015). Segmentation target market The target market of the Swinburne University is the students around the Australian continent and the south-east Asia. The most interesting factor to consider is that today international students are ready to relocate for a good degree. Students from developing countries are one of the section of the target market. Also, the students in leading schools and colleges are the right target. Also, since for many students their peers and family are the information sources it is needs to reach these people and influence parents with the great track record of Swinburne(Affairs, 2006) Current marketing mix Current marketing mix for the Swinburne College is through the use of traditional methods and through the use of brochures, newspaper advertisement and leaflets provided to the College and School students. Also, the website is used to promote the brand. In order to reach preoperative students, the admission dates, facilities, courses and other information(Goi, 2014) Current offer (product/service), distribution, promotion, and price Currently there are some very popular yet varied course offered at Swinburne, with Arts as well as Social Sciences, Business and Management, Aviation, Engineering, Design, Environment and Language, Aloes film and television as well as health are available... With a few more courses available and all courses are highly promoted through the traditional methods of brochures, school fairs and university fairs. Swinburne is looking forward to selling its courses, which have good costing yet offer a good education and learning experience to the learner though the use of latest learning technologies. The University looks forward to attracting more meritorious students from across the world, with its marketing efforts and also to convert the interested students into learners at the university, achieving the opportunity to provide good education and better prospects in business and marketing students (Salim, 2017) PEST analysis The Australian educational sector is booming and with more and more students entering the universities from abroad, it is the best time to attract bring students and provide them with the latest standards of education. The PEST analysis of the market shows that there are recent developments in the educational sector which has helped make the university and other universities to upgrade their offerings and the political developments within university is quite low. The Economical condition of the desired market is quite high with education becoming an essential part of new age living and the easy methods to get student loans assisting increased education properties. Also the Social aspect of Swinburne is quite stable and with more than a century of goodwill it provides students with a trust factor which is socially acceptable. There is also factor of technology; the university has its own intranet system providing information to university staff. New course materials, guidance. Also th e students get same facilities and opportunity to use internet on the go throughout campus(Burgemeister, 2003). Competitor analysis There are a number of competitors of the Swinburne University worldwide as well as in Australia, these competitors are the University of Melbourne, University of Sydney, Australian National University, University of Queensland, University of South Wales and Monash University to name a few. Although Swinburne has other global competitors, in Australia these are the top ones. The most interesting thing is that each university has its own method of development of study and also at the education journey. Swinburne has a wide array of education options for the students as well as various facilities, being near the business hub, it provides good exposure for the students as well. SWOT analysis The SWOT analysis of the Swinburne University shows that there are some interesting strengths and weaknesses for the university. In order to assess the Strengths of the University we should provide information about the best and most interesting features. The University is more than a century old university with a seriously good reputation and good ranking. There are numerous international partnerships with foreign countries. There are a few weaknesses also, and that is that the University has a large number of competitions and a limited seat capacity which prohibits it from taking a large number of students. Also for marketing, there are some weaknesses; the university is just starting its journey with marketing so it will take more time. There are, good opportunities to use these things like Internet and use its website to engage more students. Also teaming up with schools and conducting special inter school projects and small courses can make more people interested. Threats are al so eminent as there are a large number of competitors who are more efficient in marketing and have a better brand presence in Australia(Goi, 2014). Value brand positioning analyses Creating value for a brand is essential. and the Swinburne university has already created a recognition for itself. In order to use that reputation and leverage it to excel in the marketing efforts, there needs to be continuous efforts to highlight the areas of strengths. There needs to be a good brand positioning for the Swinburne University with more preference provided to attracting global students and students from high academic qualifications. Attracting interventional students will create a diversity situation in the University, helping to increase the student base(Hyde, 2015) Conclusion In the concluding part, few lines we would like to highlight the fact that Swinburne has major aspects of developing itself into a more successful brand and help students find it easier and retain the brand name. In order to create a lucrative option and get the better students, the Swinburne university must get into the competition and use the internet methods, reaching out to more prospective students, maybe provide mock and sample classes to help students decide how they want to proceed. References Affairs, N. A. f. F. S., 2006. International Educator, Volume 6. s.l.:the University of Virginia. Beesley, L. G., 2015. A critical analysis of ustralian hospitality industry, s.l.: Griffith University,. Burgemeister, S., 2003. Market analysis. s.l.:GRIN Verlag. Goi, C. L., 2014. A Review of Marketing Mix: 4Ps or More?. International Journal of Marketing Studies, 5(7), pp. 1-8. Hyde, K. F., 2015. Auckland University of Technolog. The Australasian Marketing Journal, 5(8), pp. 1-9. McMeeken, J., 2014. Australian physiotherapy student intake is increasing and attrition remains lower than the university average: attrition remains lower than the university average:, s.l.: The University of Melbourn. Raciti, M., 2010. Marketing Australian higher education. e-Journal of Business Education Scholarship of Te, 4(1), pp. 32-4. Salim, K. A., 2017. Production and Hosting by Elsevier B.V. on behalf of King Saud University. Journal of King Saud University - Science, 5(9), pp. 1-8. Technology., S. U. o., 2000. Swinburne University of Technology.. s.l.:Swinburne University of Technology.. Wolanski, E., 2013. Estuaries of Australia in 2050 and beyond. s.l.:Springer Science Business Media.

Interaction Theories free essay sample

A. Compare and contrast two of the models or theories presented in this chapter considering their usefulness in practice, research, education and administration. For the purposes of this discussion, I have selected King’s Theory of Goal Attainment and Peplau’s Theory of Interpersonal Relations. On a broad perspective, both theories aim at explaining the interaction processes that happen between a nurse and her patient. Imogene King’s basic assumption of her theory is that the nurse and the client communicate information, set goals mutually, and act to attain those goals. The same can actually be said with Peplau’s theory wherein she states that nursing is an interpersonal process because it involves interaction between two or more individuals with a common goal, the attainment of which is achieved through the use of a series of steps, and that the nurse and patient work together so both become mature and knowledgeable in the process. A lot of similarities can be seen from both works as they try to explain the nursing process in a nurse-patient interaction level. see fig. 1) The concepts of person, health, environment and nursing are recurring themes on both theories as they attempt to integrate it with each of their own interaction models. The deviation between the two theories occur where the focus of their study lie in the current nursing practice. King focused on the major concept of interacting systems: Personal, interpersonal and social systems, and how the accuracy of determining which system is most applicable would lead to eventual transaction. Because of the severity of her condition, the emergency room nurses attending for this particular patient immediately began taking actions to stabilize her condition, such as securing an IV line, drawing blood for labs, applying oxygen and doing an ECG all at the same time. When asked by a nurse to take her ordered dose of aspirin the patient fearfully verbalized, â€Å"What are you doing to me? † Soon after, when the patient’s condition did not significantly improve but got worse, the physician advised the husband that patient be brought to the cardiac catheterization laboratory for an angiogram. The client was adamant that she did not want to take drastic measures, but the husband indicated that he wanted whatever was necessary to improve his wife’s condition. This is an excellent example of a client losing the sense of self-hood. In regard to the concept of self, King (1981) stated â€Å"If nurses and other professionals interact with patients or clients as human beings, and let the individuals be themselves, nurses and patients would help each other grow in self-awareness and in understanding of human behavior, especially in stressful life experiences. † In an environment that requires one to be reactive and responsive, clients often perceive nurses as being too busy or too hurried. King (1981) encouraged nurses to be aware of how they present themselves to their clients because the manner in which nurses enter a client’s room sets the tone for the entire encounter. Poor communication skills lead to poor transactions and interactions between the nurse and the client. Poor communication skills also affect goal setting and goal attainment (Williams, 2001). It is solely because of this perception that proper â€Å"scripting† with the patients has been constantly reiterated to all nursing personnel and including even the support staff. In stark contrast with the example presented above, here is a situation where King’s Theory of Goal Attainment was used in the emergency room setting. Patient ST, a 32-year old male trauma patient who went to the emergency room due to a traumatic amputation of an arm secondary to a motor vehicle accident. The assessment phase of the nursing process can take in the concepts associated with the personal system. Once the patient has been hemodynamically stabilized, the nurse’s attention is now focused on assisting the patient cope with the feelings of loss, separation and anger that he is experiencing. The patient’s feelings of perception, self body image, growth and development, time and space must be considered after doing the primary survey of airway, breathing and circulation. In fact, this is even specified in my institution’s â€Å"Emergency Room Nursing Database† in its attempts to fulfill the JCI requirements in documentation. Attempting to restore the patient’s self-esteem in the light of the traumatic loss is a mutually established goal between the nurse and the client. It is also important for the nurse to realize that the patient’s perceptual field is narrowed because of the pain and emotion that he is currently experiencing. King’s theory highlights the importance of the participation of the individuals in decision making and deals with the choices, alternatives, and outcomes of nursing care. The theory offers insight into the nurses’ interactions with the individuals and groups within the environment (Williams, 2001). Element of the theory of Imogene King is usually applied specifically in interpersonal and social systems. More often than not, the mode of interaction being used in the emergency department is a dyad (2 people interacting), where the perception of a patient is changed because of a communication that takes place providing education to a patient with knowledge deficit. Such an example occurs in ensuring a patient and its significant others’ compliance; if the patient does not understand the importance of a certain intervention or medication, cooperation and adherence will be very difficult to achieve. But once the nurse educates them with proper nurse-patient interaction and therapeutic communication, compliance and adherence to medical regimen can be achieved. King’s Goal Attainment Theory (Client-Centered Theory) is indeed what we are practicing in the daily routine of the hospital and in any other clinical setting. Giving the patient the pertinent information of what is going to happen or what is happening will lessen the patient’s anxiety that contributes to tachycardia, restlessness and give them a sense of control of the situation.