Persuasion

For any Idea, telling dialog and selling Is necessary in order to bow your target audience. Through means of systematic idea the communicator result appeal to reason and logic to tending change attitudes. or they may appeal to feeling and habit by means of heuristic opinion to change beliefs. Every communicator aims to gain dfferent and desired results. For example, gross r in timeue people, politicians, and leaders in other argonas solely leave different goals and audiences, but commit persuasion to their benefit. cultus leaders and other extremists in history confuse used persuasion to immerse ollowings and gain sociable loyalty.Over time they have evolved with different religious, political, and revolutionary motives. A cult by definition Is a petite religious group that is not divorce of a larger and more accepted religion and that has beliefs regarded by more people as extreme or dangerous. They are typic all(prenominal)y characterized by their distinct beliefs a nd rituals related to to devotion to a god or person, are isolated from their surrounding evil culture, and have a charismatic leader (Myers. 252). These charismatic leaders of will use persuasion to work out the intentions, attitudes. eliefs, behaviors. and motivations of different Individuals (Thoms and Walden, 2007).Vulnerability in the larger community is the maln reason Individuals find consolation in cults (Richard, 2010). Feelings of inferiority, ignorance, social threat, and other such factors influence an individuals ability to be persuaded into a cult. after a person converts into the beliefs and practices of the cult, the cults way of life becomes second nature. Isolation, and un-acceptance of the cults beliefs by the larger community makes leaving very difficult. there have been several great cults round the world, with effective leaders, including clergyman Sun Myung moonlight, Reverend Jim J one and only(a)s, and Marshall Applewhite.In 1954, Reverend Sun Myung mo onlight founded Unification perform in South Korea. Capitalizing on the problems of his time, Moons teachings viewed divided Korea as the frontline of the warfare between democracy and communism God and Satan. Moon claimed a vision he received at sixteen years old was what called him to complete the deliverer mission. His church preached a conservative, family-oriented value system and his exposition of the Bible. He argued that, Christ was crucified and died having ot completed the mission of marrying and acquire a perfect family (Dolan, 2000).Moon, a self-proclaimed Messiah, was to become conjure up to all of humanity. Moons teachings were to pledge obedience to him since he was the Messiah. He attracted a worldwide following through a mixture of Christianity, anticommunism, and glorification of himself as a the Nazarene (Myers, 252). Moons ability to persuade people was in the learn for a good family, which is a problem to many all everywhere the world (Thoms and Walden, 2 007). A ride for peace Is another tactic that Moon apply to pursue the beliefs of the cult.After being excommunicated by the Presbyterian Church, unification Church was characterized by numerous wedding presided by Moon. The ceremonies gained world-wide attention for joining thousands of Identically dressed brides and grooms. many of whom had never met 1 OF3 DeTore, In matrlmony. I ne grandeur 0T tne Dlesslng ceremonies was meant to craw survey attention to the Church, and highlighting its emphasis on traditional morality. They also brought Moon fame and notoriety. The church still exists and continues to teach its beliefs and practices all oer the world.In the 1970s Marshall Applewhite formed the cult Heavens Gate. Applewhite and middling Lu Nettles believed that they were The Two mention in the ledger of Revelation and that they were on an important spiritual mission. During a six month stay in prison Applewhite refined his beliefs. He termed a physiological and literal version of nirvana in outer space, where he came from, the Level Above Human. He and Nettles believed that they were sent to second others reach this next level. Applewhite taught his pursuit that the earth was to be recycled to a new clean state, and they ould ride the comet HaleBopp to heaven (Dolan, 2000).In Heavens Gates teachings, the human body was Just a vehicle and that to ascend from this world people had to separate from all that was human in them. This included their earthly call for and desires. Applewhite persuaded individuals through talks he gave around the boorish and through video and written testaments he provided. more than of the strength and influence Applewhite held was largely in part because he weeded out his pursuit. Although he gained a commode following, Applewhite frequently excommunicated members for even the most minor infractions.He relied on intimate numbers, and uniformity of the group to strengthen and preserve his message. Members all wo re baggy c crowdhing, had short hair, and were kept restless performing tasks for the group or trying to qualify their human nature (http//www. biography. com). In 1995, Applewhite believed the discovery of the Hale-Bopp comet was a sign that a spaceship was coming to precede them to the Next Level. Although many do not come across Heavens Gates drastic measures of leaving this earth, it is important to note that Applewhite did not subscribe to the typical understanding of felo-de-se.He and subsequently his followers believed that suicide was not taking the opportunity presented to them and or else waiting for the recycling of earth. In 1997, thirty-nine members, including Applewhite, poisoned themselves, clothing armbands and sneakers that said Heavens Gate Away Team (http//www. biography. com). rafts Temple founded by Reverend Jim Jones was meant to help the sick, homeless, and Jobless people of all races. In 1952 Jones Joined the Methodist Church and went on to gain a rep utation as a healer and evangelist.However, the churchs ack of interest in racial consolidation forced him to branch out on his own. After building a following by lecture on a local radio program, Jones moved, along with over one hundred church members, to California. People Temple members lived secluded lives in California, but were even further isolated when Jones moved them to a step up he purchased in Guyana (Dolan, 2000). While Applewhite and Moon appealed to their followers desire to belong and salvation, Jones relied heavily on threats and physical imprisonment. Comparable to a prison, followers were given ittle corroboratender and were not allowed to leave.Armed guards secured the compound and members were regularly forced to prove their loyalty during suicide drills (http// www. biography. com). Jim Jones faced a lot of scrutiny for reported widespread abuse to the members. A congresswoman and three Journalists were killed when they went to investigate the anuse clal ms ana attempted to aloe detectors. Altnougn Jones repeatedly tnreatenea mass suicide, it was not until the interference of American congressman Leo Ryan that he followed through. More than nine hundred people, including Jones and over wo hundred and fifty children, committed suicide by lethal beverage (Dolan, 2000).There are vary reasons why people Join cults all over the world. However, it is mostly brought about by lack of one or more social, spiritual and physical cheer (Richard, 2010). Social and religious beliefs are evidenced in the above cases. Cult leaders have charisma, and use alienation, exploitation, and totalitarian views to control the behavior of their group (Thoms and Walden, 2007). Propaganda, mass media, and many other ideas are used to stool heroic, idealized, and god-like images to influence and create converts.